The odds shift in live betting, and bettors can place their bets when they’re confident that the odds will let them win big. The odds change depending on how the game goes, and bettors must actively monitor them to bet on a selection before the odds change again.
A favorite team will usually have low odds, making them either a safe bet or an unattractive selection for pre-match bettors. People might bet on the underdog to try their hand in winning big from a high odds selection. Live bettors can monitor how the two teams play and deduce whether the favorite will win or not and back whichever team will likely do well when the odds are against them, resulting in bigger winnings.
Sports bettors can use the information they gathered to bet on a team before the bookmakers can even change them. The bettors’ information from betting on a live match can also influence how they’ll bet on future pre-matches where both the winning and losing teams will play.